

For a league that was so "savvy" to walk away from ESPN to be on the Home Shopping Network, they sure don't have the ability to look beyond their pointless labor war to see the erosion of the level of give-a-crapness the league is suffering in the eyes of the media, the fans, or their sponsors. Or, they simply don't care. Either way, for a league struggling for recognition and growth of any significance in the U.S. markets, they sure are going about it in a rather unorthodox way. Dare I say in a stupid way? I'm sure cities like Raleigh, Columbus, Nashville, and Miami really miss their hockey right about now (insert fart noise).

I read an alarming stat the other day. In a poll taken in Canada, 58% of the fans don't even care if the lockout is settled. Apathy and disgust has now found its way to the country that claims hockey as their game. It's one thing to see that in the U.S. but CANADA? Wow. That's the equivalent of the majority of sports fans in America losing interest in the NFL. Nice job fellas. Nice job indeed.
Maybe Mike Babcock was spot on when he said the NHL and hockey is in danger of becoming as popular as pro bowling. Some would argue it's already there. If growth is what you seek, Mr. Bettman, you're going in the wrong direction.
ESPN, which is the largest sports network in the universe, doesn't even give more than a line on the bottom ticker towards covering this childish lockout. Bettman's lovechild, NBC Sports Network, is showing MAC college basketball and rodeos in the time slots that were supposed to be hockey. I'm sure they're real thrilled. Unfortunately, they may be the only people that actually care.
So, NHL and NHLPA, when you have the Canadian Prime Minister and the President of the United States of America publicly calling you out for this meaningless cat fight and telling you to do the right thing for the fans (remember us?) while you continue to do nothing but spew rhetoric and show no urgency to return to the bargaining table, I have to ask you a simple question: What the PUCK are you thinking?! If the growth of the league, fan support, media coverage, sponsorships, and MONEY (something that may actually make sense to you) are what matters to you then I would ask you to make your case that you are thinking rationally at all. I'm waiting...
Personally, I get the suspicion that it is no longer about any of those things mentioned. Not even money. It's simply about who "wins." Who can stick their chest out when this is all over. If that is the case then shame on you. If that is the case, I do hope that if and when you return, half-empty arenas are the norm, sponsors pull out, and fans do to you what you have done to us. Give you the ever-famous one-fingered salute. I ain't talking about the pinkie.
Yes, myself and a majority of the die-hard fans will return. But, I will be very surprised if any of the new casual fans that were gained since the last lockout do the same. I think it will be very eye-opening. If this is indeed the case, Mr. Bettman and Mr. Fehr, you have nobody to blame but yourselves and your petty egos. I hope this is all worth it.